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How to choose the right offers for your traffic?
Whether you’re a beginner or a seasoned professional among web marketers, you need traffic to survive. Generally, the more, the better! As a web marketer, you want your campaigns to be successful, and usually, that involves a lot of time and effort and careful selection for a right offer to build your website around. But even with a right offer, your site may still fail if the message conveyed isn’t of relevance or the offer is redundant.
The more, the merrier isn’t relevant in this competitive web space anymore. There should be a fair amount of distinguishing factors that should set you apart from the competition even though you may have the same goal or a similar product. Also, the place of conveyance holds considerable value in determining your success, meaning that placement of the ads is critically important. There is no point in spreading your message to too many platforms; instead sticking with one good source will benefit you more because your ultimate expenditure will be less. A good lead generation campaign makes the information available to the targeted person at the precise moment at the right place.
So with that said, let’s discuss a few ways that you can use to determine the path of your campaign:
Scout out your targeted audience: First and foremost, you should do your research about whom you want to target with your campaign. There’s no point advertising for RGB case lighting in a website of retirement folks. Other than that mapping out your audience will lower your campaign expenditure and help you research exactly where your ad will perform most.
Set your budget: Most offers will require you to spend a good amount of money to get a wider reach. But you shouldn’t actually spend too much too soon. Set your bids to smaller amounts and work on a multitude of traffic sources. See which of them gives you the most number of visitors and gradually work your way up. Not all traffic sources will be of the same quality so keep testing but keep a limit to your expenses. Too much testing means that you’ll gradually lose money in the long run.
Analysing the generated data and selecting the appropriate offer: After you’re done with the above then it’s time to move on to the next step which is going live with your offers. A few of the things that you’ll need to keep in mind are:
What is the type of your offer?
What is your estimated budget?
Which traffic sources are providing you with the best traffic in your given budget?
And what which modes of payment are you used to working with.
Testing: After that, segment your offer according to the audience that you want to display it to. And put it to the test. See which traffic streams are performing the best. Maximise your efficiency by collecting data from the trackers regularly.
In the end, it’s all a matter of careful study of the market based on your offers and presenting it to the relevant audience. Any offer that you wish to embark upon depends solely on your experience with ad campaigns and careful study of the markets.