Role of Apps in The Mobile Revolution in Retail Industry.

The number of mobile apps is constantly increasing at a higher pace due to increase in the trend of adoption of smartphones by majority of the population. Due to such rapid and drastic increase Mobile Apps has taken over the retail industry.

As per the research conducted by the business insider on retail marketing stated certain facts which said that retail industry has highly got influenced by the mobile app. As per the research, 60% of consumers are users of mobile devices which is being used with the purpose of interactions with the retailers. Whereas 44% of consumers opts for shopping over the mobile app as it is easy and convenient.


The time spent on mobile shopping apps in a month by a regular user is approximately 205 minutes, calculating the figure of time spent in the webstores it turned out  to be 11 minutes.

ü  Forecasting the future, it has been estimated that the mobile commerce will approximately stop down at 45% of total share of e – commerce by the end of 2020.

ü  As per the prevailing situations, the mobile shopping apps cover around 42% of the mobile revenue out of the top 500 retailers.

The above mentioned data clearly states the major impact of Mobile Insutry on the society declaring it to be the fastest growing industry in India and across the globe.

Mobile App is called to be the accurate tool to upgrade the revenue of the retail industry.

With the help of Google Analytics, the conclusion stated that there has been an extreme increase in the spending of the mobile app. 30% of all the online shopping is done through mobile phones.

Not only this, but Mobile Apps proven to be beneficial for the Retail industry in many ways as stated below:

ü  Loyalty campaigns conducted by the retailers help them to build a relationship of Trust with the users. It leads the retailers to create the opportunities of cross-selling thereby enhancing the user engagement. All this together then boost the sales and marketing techniques of such retailers.

ü  Push Notification turns out to be the most effective one for the retailers as it helps them to build a bridge of communication between the users and the product. This serves the users with the right amount of information providing contentment to them.

ü  Interactive and user friendly shopping app will lead to a Magnificent Shopping Exposure for the users. This will also detail the user about the product details. On receiving the right amount of information, the target customer is sure to hit the shopping cart.

ü  Mobile Apps is one of the most effective marketing tools to market the services or products. This provides the retailers with a platform of marketing their products and services easily and conveniently establishing the goodwill of the brand.

To Pendown, it can be very well said that the overall transformation of the Retail Industry and all the credit owes to Mobile App.