What is Native Advertising?

What is Native Advertising?

The vast majority of entrepreneurs today rely heavily on advertising their content. It’s important to get their name out and swim the tides of fierce market competition in order to prevail over imminent failure. Advertising not only helps to generate awareness about a brand but it also helps to make products popular and attractive among the crowd.

Advertising comes in many forms, some of them being direct and some rely upon third party services. Nevertheless, all of them, basically, serve the same purpose to generate awareness. But recent studies conducted states that people generally find ads annoying and distracting. Many even avoid looking at ads altogether. So, to overcome that barrier, Native advertising was introduced as a means to make ads non-intrusive and attractive.

Native advertising is a form of paid media that blends seamlessly with the content and don’t even feel like ads. It matches with the form of a platform that it’s advertised with and even though you might see them, though won’t feel like ads at all.

To give you a better idea what it is, anyone who has a Facebook account has probably come across a few posts in the main news feed named as ‘Sponsored Posts.’ These posts are not immediately marked out as ads but they blend in so seamlessly with the UI that they don’t interfere with the overall user interface.

The distinguishing factor between Native and Standard advertising is that native advertising will never ask you to either buy the product, switch services or shop with them. Instead, they focus on being bits of information which play with the curiosity of the human mind, and the actual content is presented much later on. This is a risky approach granted, but studies have actively shown that native advertising works better in general than traditional advertising.

Let’s explore a few types of native advertising:

  1. Special Sponsored Content: Sponsored ads are types of native advertising. They don’t distract the user from the content and appear as if they are parts of the editorial content itself but these posts are usually present to promote stuff in a very no-suspicious manner.
  2. News Feed Ads: This type of native advertising is frequently seen in social media platforms. As mentioned with the Facebook example above, they blend in with the news feed content and appear as if they were part of the main content.
  3. Content recommendations from sites: You might have often come across a situation where you were finished with an interesting bit of article on the internet, and then, at the end of the article, the site will often recommend you relevant articles that might coincide with the one that you were currently reading. This is a type of Native Advertising. Here the site is inherently asking you to read another piece of article which might seem relevant to you. But all of these have the intent of promoting a piece of content.

Native Advertising is indeed the way forward to promoting content and making an image for the brand. The fact that most advertisers are unaware of this method of promotion makes it all the more exclusive and indeed something to jump in as soon as possible. So if your business indeed feels like that it could use this method of promotion for boosting site traffic and brand image, it’s not too late to jump on the bandwagon yet.